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To some, the battle royale mode was Epic’s desperate attempt to quickly capitalize on the success of PUBG, the PC game largely credited for popularizing this particular subgenre. When Fortnite‘s battle royale mode was released in 2017, it was essentially released as a companion piece to the less successful Fortnite: Save the World base-building shooter, which was originally the game’s main component. But oddly enough, these games were the precursors for the type of viral marketing that would one day turn Fortnite into a powerhouse. The most these games could hope for in the late ’90s and early ’00s was that word of mouth of how cringeworthy they were would help them sell their intended products. Instead, they should recognize Fortnite for what it has become: the greatest marketing tool in video game history.īefore Fortnite, ads in video games were typically treated with as much reverence as loot boxes, whether it was the Skittles-inspired Darkened Skye or Pepsiman, which was designed to sell cola. The reason why some people seem to think that Fortnite is failing is that they’re still trying to measure the title’s success like it’s any other video game. Meanwhile, Fortnite‘s viewership numbers may have dipped slightly over time, but the game’s “Black Hole” event is still the most-viewed video game event in history while the in-game Travis Scott concert attracted more players than the game’s very first concert.įortnite‘s absurd event numbers reveal a key point.


The game also made over $1.8 billion in 2019, which is a drop from the game’s $2.4 billion in revenue in 2018 but is still better than the vast majority of free-to-play games.

Estimates made in August suggest that over 20 million people still play Fortnite daily. While Epic doesn’t typically reveal Fortnite‘s official user count or revenue figures, scrapes of the data that is available paint a compelling picture of the game’s continued success. That may sound like an unusual spike in players, but the truth of the matter is that the numbers have always been on Fortnite‘s side. Yet, Fortnite‘s most recent in-game event broke records once again as 15.3 million concurrent players joined the end of season 4 battle against Galactus and over 3.4 million people watched the event play out on Twitch and YouTube. The closest it got to controlling the conversation this year was as the subject of Epic’s war with Apple, as fans and outlets speculated about the impact this high-profile breakup would have on the game’s present and future. Fortnite rarely felt like the game to watch anymore.Įven as the spread of Covid-19 forced most people into quarantine and boosted the success of games like Animal Crossing: New Horizons, Fortnite struggled to work its way back into the narrative the same way that it had in the past. Whenever you looked at Twitch, it seemed like most of the service’s most popular streamers had moved on to Call of Duty: Warzone, Valorant, and a legion of viral games like Fall Guys, Among Us, and Genshin Impact.

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You certainly didn’t have to look too hard to find comments from gamers who felt that it was the end of an era for a game so popular that it was prominently featured in the highest-grossing movie of all-time.īut in recent months, it felt like the game had fallen off the cultural radar. “ Fortnite is dead” felt like an increasingly popular sentiment in 2020.
